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Shared mobility: technology challenges

We all live in an overpopulated world, that’s a fact, and big cities (and small ones too) have been incorporating new formulas on the way people is moving. If we talk about mobility, urban mobility takes on special importance, understood as the totality of journeys made in a city or urban areas. We have changed the way we move around and it’s now common to hear (and talk) about renting, car sharing, carpooling, ridesharing or mobility services on demand.

In Spain, almost 30% of the population would choose to share a car instead of buying one; and 46% of young people (between 18 and 35 years old) would sell their car if they could always travel in a shared one, according to data from the VIII Estudio ‘Españoles ante la Nueva Movilidad’ prepared by the Mobility Demoscopy Center.

According to experts, the future of cities resides in multimodal urban mobility: travelling on foot, on a bike, in zero emission vehicles and carpooling.

Guaranteeing user-friendliness, while being profitable

Multimodal urban mobility offers users new ways to move within the cities. The user has more and more alternatives to public transport and private vehicles: scooters, bikes, cars and motorbikes fill cities and are just a click away. However all these services need to identify their usersfor legal reasons (insurance, civil liability, fines management, etc.) and to allow access to the service (being the legal age and having a valid transport document).

Most of times, the registration process is done offline, evaluating the documentation submitted by the user remotely and providing a response after 48 hours. This fact increases user friction, hinders immediate use and reduces the customer lifetime value of that potential new customer. In addition, other problems can arise around these new economies: document forgery, impersonation, subjective evaluation of documents, duplication of debit cards, damage to vehicles that reduce their useful life and theft among others. All these problems are a headache for operators who search economic profitability.

But, what if it was possible to carry out the onboarding process, in a way that is simple for users and guarantees their security while offering greater profitability to the operator, minimizing the possibility of fraud and forgery?

Automatic and secure online user registration

ALiCE Onboarding is the fastest way to verify customer identity without jeopardizing conversion and security. Our biometric identity verification technology allows automatic onboarding of new clients, complying with KYC / AML legislation and minimizing identity fraud.

Our face recognition algorithm, together with a liveness detection algorithm, verifies that the user in the registration process and the owner of the documents presented are the same person. This allows a user to be registered in an automatic, online, objective and immediate way in a few seconds reducing the friction of the registration process, improving the user experience and increasing the capacity of monetization.

In addition, when the user is created, a unique biometric template is created that identifies him and allows the creation of black lists, automatic document verification and an optimized management of these users.