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Dec 27, 2021
Tecnología

5 trends that will mark digital identity verification in 2022

In this post we go to the point and select 5 trends that we believe will give a lot to talk about in the field of identity verification in 2022.

Verification beyond financial services

Online purchases, documents in the cloud, emails, etc. are part of our day to day. As users, our behavior has changed a lot in recent years. Now more than ever, we are aware of the importance of protecting our identity online and we know that cyber fraud is the order of the day.

For any online business, the need to provide remote confidence and security has become essential. That is why all types of online businesses that register customers remotely are paying more attention to their online identity verification and registration methods.

Beyond financial institutions and companies that are required by law to verify the identity of their users, more and more businesses are relying on remote onboarding processes that are robust, secure and fluid to register their new customers.

⚠️ In the last couple of years we have seen how companies that have been able to fully digitize their solutions (from the opening of accounts, requesting services, etc.) have had greater benefits and have been able to survive in a crisis environment.

Safer social platforms

We find more identity verification trends on social media, dating sites, marketplaces, etc.

The large social networks have long been aware that a username and email do not serve to identify users. And, little by little, they are implementing identity verification processes to protect their community and create safe environments, in which interaction with real users and fraud-free is guaranteed.

Verifying the identity of users on social networks is the most immediate solution to prevent identity theft, among other types of cyber fraud, and reduce hate speech.

This move has sparked huge debates about privacy and anonymity. Most of their detractors explain that there are no guarantees that verifying identity will reduce cyberbullying. Although it does not seem possible to eliminate online harassment completely, it is proven that a good part of online bullies hide behind false profiles. Therefore, verifying identity on social networks is a trend that is here to stay because it greatly reduces cases of harassment.

Legitimacy in sales of NFTs

Any website on the internet must prioritize the safety and comfort of its users if it wants to gain their trust. Non-fungible token (NFT) pages face a significant challenge in this regard; largely because of its novelty and effervescence.

When buying and selling NFTs, it is crucial that the seller has the rights to sell the digital asset and that the buyer has the certainty that the transaction is legitimate. Hence, these platforms are forced to guarantee their users that they are interacting with real human beings (which may or may not be anonymous) with legitimate intentions.

To build secure communities and ensure the legitimacy of sales, NFT markets must begin by verifying the identity of buyers and sellers.

Greater regulation in GDPR matters

When a user requests remote access to certain information, how do companies ensure that they are who they say they are? Before giving access to data, it is necessary to confirm that users requesting information are authorized (and are who they say they are). The best way to validate this type of data access request is through identity verification.

Verifying the identity of a user in requests to access information remotely is part of GDPR compliance.

In addition, the EU is getting on with data protection and it is critical that companies have the right identity verification technology and / or compliance software in place to comply with this legislation.

Demand for powerful technology

Added to these trends, we must add the general demand for robust technologies.

Advances in facial recognition and technologies that enable secure authentication require providers with robust technology, adapted to real business flows and backed by certifications. What normally translates into suppliers with their own technology, supported by research and working side by side with clients (as is our case).

And, therefore, flexible technology that can be adapted to the day-to-day and the needs of companies that base their registration processes on remote identity verification.


More about identity verification trends on LinkedIn.